Green Clean MaineHiring campaign
Cleaning Technician recruitment · Meta · Oct–Dec 2026

Three ways to make Green Clean the place people want to work.

3 carousel concepts7 cards each, 4:53 follow-up adsFacebook + Instagram
The approach

The ad does the screening.

Meta's employment-ad rules remove age, income and interest targeting. So every concept puts pay, schedule and the job itself up front: the right people lean in, the wrong ones scroll past before they cost a click.

Q4

The timing is the advantage

October to December is when Maine's seasonal work cuts hours. Green Clean offers year-round, weekday, full-time work right when people need it.

W-2

A real job, not gig work

Most cleaning work people see is 1099 or app-based. Benefits, mileage, gear and paid training set Green Clean apart.

3×

One idea per concept

Schedule, culture and stability each get their own ad, so the results show Joe which reason pulls the most applicants.

$20/hr + tipsNo nights or weekendsHealth, dental + visionUp to 4 weeks PTOSimple IRA matchPaid trainingLocally owned since 2007
Concept 01 · Schedule-led

Weekends off. Benefits on.

Lead with what most hourly workers never get: their weekends. Big Safiro type on Maine Pine, with a leaf line that grows across every card and pulls the swipe forward to the Apply card.

greencleanmaineSponsored
Card 1: HookCard 2: $20/hr + tipsCard 3: Your week, finally yoursCard 4: Real benefits, W-2Card 5: We train youCard 6: RachaelCard 7: Apply
Now Hiring: $20/hr + TipsNo nights. No weekends. Real benefits.
Apply Now
1 / 7

Swipe, drag or use ← → to move through the cards

Concept 01 · Schedule-led

Weekends off. Benefits on.

Built forRetail and food-service workers tired of nights and weekends
  • Schedule is the sharpest pain point for retail and food-service workers.
  • Pay sits on card 2, so the wrong applicants scroll past before they click.
  • Bold type stays readable at thumb-scroll speed.
Post copy

Weekends off. Benefits on. 🌿 Green Clean Maine is hiring Cleaning Technicians across Greater Portland. ✔ $20/hr to start, plus tips ✔ Daytime hours. No nights, no weekends ✔ Health, dental + vision, up to 4 weeks PTO, Simple IRA match ✔ No cleaning experience needed. We train you. Apply today 👉 greencleanmaine.com/careers

Headline
Now Hiring: $20/hr + Tips
Description
No nights. No weekends. Real benefits.
Button
Apply Now
Retargeting ad for concept 01
Follow-up ad · for people who visited the job page

Still working weekends? Our Cleaning Technicians don't. $20/hr + tips, daytime hours, and real benefits. Apply today.

Your Weekends Are Waiting

Concept 02 · People-led

You take care of homes. We'll take care of you.

Turn the brand promise, cleaning with care, back toward the team. Built in the rack-card language: a Clean Sky band, rounded photos and mint panels that hang over each card's edge so every card peeks into the next.

greencleanmaineSponsored
Card 1: HookCard 2: Real payCard 3: Time for your lifeCard 4: BenefitsCard 5: Everything providedCard 6: RachaelCard 7: Apply
Cleaning Techs: $20/hr + TipsA team that takes care of you.
Apply Now
1 / 7

Swipe, drag or use ← → to move through the cards

Concept 02 · People-led

You take care of homes. We'll take care of you.

Built forCaregivers, and people leaving jobs where they felt unsupported
  • Speaks to people who've felt unsupported at work, one of the biggest reasons hourly staff quit.
  • Real team photos and Rachael's quote do the convincing.
  • Looks like Green Clean's existing collateral, so the brand stays consistent.
Post copy

You take care of homes. We'll take care of you. 💚 Join Green Clean Maine as a Cleaning Technician: a real, W-2 job with a team that has your back. • $20/hr to start, plus tips • No nights or weekends, full-time and year-round • Health, dental + vision, Simple IRA match, paid parental leave • Equipment, supplies, uniforms + mileage provided Apply at greencleanmaine.com/careers

Headline
Cleaning Techs: $20/hr + Tips
Description
A team that takes care of you.
Button
Apply Now
Retargeting ad for concept 02
Follow-up ad · for people who visited the job page

“I've never felt more supported in a job.” Rachael, Cleaning Technician Trainer. Come train with Rachael at Green Clean Maine: $20/hr + tips, no nights or weekends, full benefits.

Come Train With Rachael

Concept 03 · Stability-led

Summer ends. This job doesn't.

The campaign runs October to December, exactly when Maine's seasonal jobs cut hours. Lead with year-round work, then a gig-vs-Green-Clean comparison that spans two cards.

greencleanmaineSponsored
Card 1: HookCard 2: All 12 monthsCard 3: Gig cleaning…Card 4: …vs. Green CleanCard 5: Pay + benefitsCard 6: Start here, grow hereCard 7: Apply
Year-Round Jobs: $20/hr + TipsNo seasonal cuts. No weekends.
Apply Now
1 / 7

Swipe, drag or use ← → to move through the cards

Concept 03 · Stability-led

Summer ends. This job doesn't.

Built forSeasonal hospitality and tourism workers, and gig cleaners
  • Times the message to the moment many seasonal workers lose hours.
  • Makes W-2 employment concrete instead of saying “great benefits.”
  • Autumn photos make the season, and the message, unmistakable.
Post copy

Summer ends. This job doesn't. 🍂 Green Clean Maine is hiring full-time Cleaning Technicians in Greater Portland: steady, year-round work with no seasonal cuts. ✔ $20/hr to start, plus tips ✔ W-2 employee, not gig work ✔ Weekdays only. No nights, no weekends ✔ Health, dental + vision, Simple IRA match, up to 4 weeks PTO ✔ Supplies, equipment + mileage covered Locally owned since 2007. Apply today 👉 greencleanmaine.com/careers

Headline
Year-Round Jobs: $20/hr + Tips
Description
No seasonal cuts. No weekends.
Button
Apply Now
Retargeting ad for concept 03
Follow-up ad · for people who visited the job page

Still looking for steady work this winter? Green Clean Maine offers year-round, full-time hours, $20/hr + tips, and weekends off. Apply today.

Work That Lasts All Year

How we'll run it

Test all three, then back the winner.

Weeks 1–2

All three concepts run with equal budget. Follow-up ads reach people who visited the job page.

Weeks 3–4

Compare clicks and applications started by concept. Shift spend to the top performer.

Early November

Refresh the opening card of the winning concept with a new hook.

Early December

Seasonal refresh: “Start the new year with a year-round job.”

Every applicant tracked

Tagged links per concept and card, an Apply-click event on the job page, and Paylocity's “How did you hear about us?” field.

Fast follow-up

A text and email reply within minutes of applying, then a same-day call. The first employer to respond usually gets the interview.

Monthly report

Applications, cost per applicant, which concept and benefit worked best, and what we're changing next.

Ready to start hiring.

  • Pick a directionRun all three as a test, or choose a favorite to lead.
  • Confirm the detailsCurrent benefits and pay range, plus Rachael's OK to feature her.
Prepared for Green Clean Maine byAvantaggio Creative + DesignAvantaggio Creative + Design